What Do We Know About “Who Knows What”?
Both in academic research and in the popular book The Tipping Point, it has been argued that, in order to be optimally effective, work units need to develop a transactive memory (TM) system or a knowledge network. Essentially, transactive memory refers to how knowledgeable each team member is about the other members of the team—and whether that knowledge of “who knows what” is put to use when seeking information in the group. Having a dense and accurate knowledge network means that all team members know who the ideal “go to” person is on any given question, problem, or issue that arises.
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